From the Investopedia Daily email:<\/p>\n
————————————————————
\nTerm Of The Day: Leading Lipstick Indicator
\n————————————————————
\nAn indicator based on the theory that a consumer turns to less-expensive
\nindulgences, such as lipstick, when she (or he) feels less than confident
\nabout the future. Therefore, lipstick sales tend to increase during times of
\neconomic uncertainty or a recession.<\/p>\n
Investopedia Says:
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\nThis term was coined by Leonard Lauder (chairman of Estee Lauder), who
\nconsistently found that during tough economic times, his lipstick sales went
\nup. Believe it or not, the indicator has been quite a reliable signal of
\nconsumer attitudes over the years. For example, in the months following the
\nSept 11 terrorist attacks, lipstick sales doubled.<\/p>\n
Who knew?<\/p>\n","protected":false},"excerpt":{"rendered":"
From the Investopedia Daily email: ———————————————————— Term Of The Day: Leading Lipstick Indicator ———————————————————— An indicator based on the theory that a consumer turns to less-expensive indulgences, such as lipstick, when she (or he) feels less than confident about the … Continue reading