{"id":595,"date":"2006-10-06T12:45:00","date_gmt":"2006-10-06T12:45:00","guid":{"rendered":"http:\/\/journal.electric-rocket.com\/?p=595"},"modified":"2025-04-24T17:45:45","modified_gmt":"2025-04-24T17:45:45","slug":"book-log-its-earnings-that-count","status":"publish","type":"post","link":"https:\/\/journal.electric-rocket.com\/?p=595","title":{"rendered":"Book Log &#8211; It&#8217;s Earnings That Count"},"content":{"rendered":"<p><i>It&#8217;s Earnings That Count<\/i> by Hewitt Heiserman, Jr.<\/p>\n<p>Hewitt is a regular on the Fool discussion boards, and many people have written highly of his book.<\/p>\n<p>I think there&#8217;s some good stuff in it, but it is by all accounts a book written for the novice.  He poses a good way of rewriting an income statement into &#8220;defensive&#8221; and &#8220;enterprising&#8221; incomes (terms borrowed from Benjamin Graham) to give you insight into the quality of their earnings (how durable are they?).<\/p>\n<p>He also offers a good 5-minute (though I wager more like 10-15) test to see if a company is worth investigating further.  I&#8217;m going to bring that to our investment club&#8230; it could help us generate more ideas with less effort.<\/p>\n<p>The last few chapters are of little utility&#8230; he poses some general philosophy for better investing and personal finance, much of which is naive or simplistic.  &#8220;How can you save more money a month?  Consider moving to a different part of the country where things cost less!&#8221;  Um&#8230; okay.<\/p>\n<p>Also, he does a short bit on valuation that is just a pile of hooey.  In his defense, it&#8217;s similar to the pile of hooey that Tom Gardner of the Fool uses.  And I guess it&#8217;s better than nothing, but I don&#8217;t trust valuation methods that depend on constant P\/E rates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s Earnings That Count by Hewitt Heiserman, Jr. Hewitt is a regular on the Fool discussion boards, and many people have written highly of his book. I think there&#8217;s some good stuff in it, but it is by all accounts &hellip; <a href=\"https:\/\/journal.electric-rocket.com\/?p=595\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481,513],"tags":[83],"class_list":["post-595","post","type-post","status-publish","format-standard","hentry","category-book-log","category-books","tag-book-log-2006"],"_links":{"self":[{"href":"https:\/\/journal.electric-rocket.com\/index.php?rest_route=\/wp\/v2\/posts\/595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journal.electric-rocket.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journal.electric-rocket.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journal.electric-rocket.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journal.electric-rocket.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=595"}],"version-history":[{"count":1,"href":"https:\/\/journal.electric-rocket.com\/index.php?rest_route=\/wp\/v2\/posts\/595\/revisions"}],"predecessor-version":[{"id":3462,"href":"https:\/\/journal.electric-rocket.com\/index.php?rest_route=\/wp\/v2\/posts\/595\/revisions\/3462"}],"wp:attachment":[{"href":"https:\/\/journal.electric-rocket.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journal.electric-rocket.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journal.electric-rocket.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}