I heard on NPR this morning that the Powers That Be in Atlanta finally admitted that Every Day Is Opening Day isn’t really a very good slogan.
Well… duh.
15 Million down the drain.
So, now they’re going to think up a newer, even better one.
Seriously, folks. Use the next $15M to help fix the sewers.
Thank you for affirming my waking assertion this morning that my mornings would be better without listening to NPR. Not that I don’t support them as a station, but most of the news in the morning puts me in a worse mood than I’m already dealing with just having to get up and go to work :p
Every Morning is Opening Morning.
Honestly. Here I am trying to keep more people from moving to Atlanta and they’re dreaming up expensive ways to try to get them to come. We can’t handle the people already here, for crying out loud.
The whole thing just pisses me right off. There used to be one of those dumbass Every day is an opening day billboards outside my office window that just infuriated me every time I looked out there. I swear it was giving me a headache.
Besides, forcing a song or a slogan or a flavor on a city is about like trying to get everybody to call you by a nickname.
Besides, forcing a song or a slogan or a flavor on a city is about like trying to get everybody to call you by a nickname.
Yes! Exactly!
You don’t sit in a room and dream up an image for a city, and then announce what that image is. An image happens by virtue of what the city does.
I’m sure there are marketing people laughing at me right now. But show me a single city that’s had a successful branding campaign.
Great. The rest of the world thinks we’re standing in a river of stercus, firing on all comers.
Speaking of which, I’m out of bullets. Can I borrow a cuppa’?
Do you smell something?
Atlanta has had an ongoing identity crisis for decades, and it has only gotten worse since the Olympics.
It’s part of its charm.
“Come to Atlanta, We’re Confused”
Funny story. I work for my brother’s marketing agency, and he has been sitting in that very room of which you spoeak for the past few months. If they go with the recommendations of the panel he was on, I promise you’ll like it better. It’s not about big attractions or trying to be something we’re not. Let’s face it, Atlanta is a far better place to live than it is to visit. The tack they’ve been suggesting is to go local and to feature things like the individual neighborhoods, the street festivals, and the people rather than the braves, aquarium, and the hip-hop scene. Hopefully no jingle.
What is the objective? To bring more people here to live? Or to get tourists to visit our local neighborhood festivals?
If it’s to get people to come here to live, then I think Atlanta’s doing more than fine without the advertising.
Oh it’s definitely about getting tourists and conventions though I imagine they want business relocation as well. I’m still a fan of the jingle from the 70’s:
Blue Glass bubbles in the sky,
Something, something, my oh my,
Brussel Stew…BBQ…
Peachtree Street for me and you… (tempo change)
I’m happy to be,
Wher I can live.
I’m happy to be,
Where I can give.
I can look up,
and I don’t frown.
Atlanta – Your town,
Atlanta – My town,
Atlanta – Good town! (repeat and vomit)
“Welcome to NJ. How’ya’doin?”
I still say that one would be a WINNER!
It would have been! But did they choose it? No, they did not.
Here I am trying to keep more people from moving to Atlanta and they’re dreaming up expensive ways to try to get them to come.
I feel exactly the same way. If I had my ‘druthers, the new slogan would be “Atlanta: Our Infrastructure Is Crumbling!”
Opening what day? Another Starbucks?
I can honestly say that I was not even aware of this campaign.
You want to improve the national and international image of Atlanta? Get rid of the corruption in city services. Cut down on crime. Fix the sewage system. Fix the mass transportation system. And shoot Newt Gingrich.
I thought Newt lived in Carrollton.
It still wouldn’t hurt to shoot him. Anyway I think most people outside the area would associate him with Atlanta.
You want to improve the national and international image of Atlanta? Get rid of the corruption in city services. Cut down on crime. Fix the sewage system. Fix the mass transportation system. And shoot Newt Gingrich.
Yeah, but how do you fit that in a slogan? Cumbersome.
“Come to Atlanta! Now with Less Graft, Crime, Grime, and Slime!!”
“Atlanta – we’re takin’ it to the woodshed”
the school of music in columbus paid 10k for “the big little school of music”……. i would have thought up something for like 100 bucks.. hell they could have had a contest among the students and paid the winner 100 bucks and saved 9900 rather than pay for the crap they got… and have now abandoned